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Research papers

The validity of radio measurement

Radio audience measurement is normally undertaken by means of quarter- hour-diary research. This type of measurement provides the ordinary 'ratings' that are being used for media planning as well as for programme evaluation. This data provides no...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Jan van Lil, Leendert van Meerem
June 15, 1987
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Citation

van Lil and van Meerem (1987a, June 15). The validity of radio measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-validity-of-radio-measurement